The Business Essentials for Any Entrepreneur + 1:1 Marketing

If you’re not clear on these four essentials, then you’re out of alignment in your business. So let’s do a double-check and make sure you’ve got these down to a T, or that you’re on the pathway to gaining clarity in why and how you do what you do. We also get into 1:1 marketing and some personal updates. As well as implementing a new segment style that one episode in we’re already in love with.◗ ▸


Yes, pursue those specific four key areas, but also allow working with people to give you the clarity on finding your operations, your vision, your mission, your value proposition, your business pillars, and your core philosophy – if you haven’t had that defined yet. Just give yourself the time and compassion to find your alignment, to find your core and the heart of your business. Time is just a framing device, right? So use it in your own terms that serve you.

Cheat-sheet breakdown

The Four Business Essentials for a Successful Business Model

What to Do if You Can’t Find Clarity in Your Business


If you’re looking to create, fine-tune, or change your business model, starting with the four business essentials is going to be a great start. This is what sets the tone for what you’re creating, as well as the intention that you’re setting throughout all forms of your business practices. So, it sounds like a big deal, and yes – in many ways it is – but as important as the four essentials are, I would be v casual about assembling them together. This is not something you want to force or put pressure on. The four business essentials are elements you want to try on for size, discover, and allow inspiration to guide your framing decisions. Dive in and explore, my friend. That’s going to give you the best results. Now let’s look at and define the four business essentials for a successful business model.

OPERATIONS – This itself is basically your business model, or, at least, the heart of it. Your operations can cover many a thing, and it really depends on what kind of business you have. To define your operations is to define what you do, how you do it, and how you sell it. It’s also the process of the business practices, how you’ll create those sales, and the way your clients will move through what you offer.

If you are a multi-hyphenate or someone who has several offering types – not offering varieties or options, such as different coaching programs or marketing packages – then you’ll want to create an overall operations model with specific operational pathways or processes for each offering type.

V/M/VP – The trio statement of your vision, mission, and value proposition.

VISION – Your vision is what you see for this world or the world that you live in and are a part of. Look at where you want to make an impact and describe that. Yes, it can be what you’re hoping to achieve in 1 year, 3 years, 10 years, etc – but it’s the big picture of what you’re looking to create possibilities for.

MISSION – After you’ve come up with your vision, you want to describe how you’re going to put action into play to make that happen. This is the mission. The quest. The journey that your business is on.

VALUE PROPOSITION – This is equivalent to an elevator pitch. This is your identifier statement of who you are, who you work with, and what you do. You’re telling others what you get paid to do in one quick, swift statement of a sentence.

*note – yes, do this after you define your operations. Why? Because you’re probably going to have to rewrite them anyways after figuring out how you and your clients are going to move through your business. Write a draft if so desired, but then finalize afterward to get a clear, crisp, and aligned v/m/vp.

BUSINESS PILLARS – You want to have anywhere between 2-5 pillars within your business. These pillars are going to be the foundation of your business and will be the main focuses you carry throughout your business practices. And they can be an accumulation of a variety of different things – beliefs, ethos, tools, mediums, practices, hot takes, aesthetics, etc. They can be anything that grounds the tone, approach, and actions of what you do what you and what you create what you create. When choosing your business pillars, think about your messaging, your supporting missions, and your operations themselves. Remember, this is going to be the foundation of your business. So choose what’s authentic to you, no matter how poetic or simple that may be.

CORE PHILOSOPHY – Now, your pillars are the foundation of what you do what you do, but your core philosophy is the guiding light – the north star – of your entire business. For us at Blithe Mitrals, this is the art of sympatico. Any time we think about doing anything – literally anything – we always reflect and look back at whether or not it allows us to practice our form of sympatico with this beautiful, inspiring community. If it does not serve that purpose, it’s just noise and not a good fit. You can think of your core philosophy as a checkpoint – a reference guide for all that you’re ideating and creating. Not everyone has a core philosophy, but I believe having one makes a huge difference in building an intuitive, intentional business.

The best way to choose your core philosophy is to look at your own life philosophies and reflect on the ones that encourage you to take inspired action – the mindsets and approaches that light you up and make you excited to get up in the morning. Think about hot takes that get you going or truths that have transformed your life. Choose something that aligns with you and why you created this business in the first place. Then, not only is it a checkpoint, but it is also a reminder – it is also your north star.

With all of four these business essentials, you want them all to be as connected as possible. When deciding your essentials, you’re really assembling the lifeline, the breath, within your business. So they should tie in pretty much everywhere. And if that means they overlap, that’s a-okay. For instance, if your mission and your core philosophy become one of your business pillars, as long as that’s a great fit in implementation, you’re good to go. Don’t feel pressure to create something new or to distance one thing from another. Your essentials depend on each other, so if they weave through or repeat themselves, that’s a non-issue and a completely natural thing. What’s important is to discover your essentials and not force them to be what they aren’t.


My friend, it doesn’t matter what kind of business you have or what kind of services, products, or product-based services you offer. Every business owner needs to have these four business essentials by their side in order to scale up, go bigger, and make waves in the entrepreneurial world. So, yes, if you want to be successful, you gotta have clarity on these business essentials, and how they support and shape your business.

Now, if you’re recalibrating or if you’re a newbie to the entrepreneurial pathway, then (re)visiting these business essentials will go a long way in knocking out your intuitive business goals and taking inspired action. But you don’t want to force it. You don’t want to force your business essentials to be what they aren’t just so you can have an answer and implement it.

Instead, you want to discover your business essentials, allowing the definitions to come to you as you slowly (re)build your business. So if you need time to figure that out – take it and make it so. The last thing you want to do is function out of alignment with your true goals and ambitions. Take leaps in working with new clients, have ‘me’ time, and hold experiences that get you out of your head and into your entrepreneurial spirit. And the clarity will come.

So all in all, if you can’t find clarity in your business, be patient, surrender, and ask your intuition for inspired action. The answers will come to you when you have peace, when you’re in the flow of the present moment, and when you’re open to experiencing new things.

Here are 5 practices you can turn to when you need clarity in your business:

  • Take a day trip, a small adventure, or some sort of vacation that gets you away from your workspace and out of your work-brain. I recommend taking a notepad with you and making time to write out any inspired thoughts.
  • Phone a friend and dish it out. You may not find the answer, but you’ll definitely get closer then if you tried to ideate it all on your own.
  • Host client interviews with 10+ people in your community. Highlight ideal clients. These interviews are conversations where you ask individuals their opinion, thoughts, or needs around what you’re looking for clarity on. Don’t lead or inform who your interviewing, just ask and give them space to define and explore.

  • Journal and return to your why. Not just your business-why, but your personal-why. Why are you on this path? What do you want out of it? What are you looking to achieve? I assure you that getting out of the how and into the why will inspire you to take some sort of action – somehow, someway.


  • Your business essentials will create waves in having a successful business model.
  • The four essentials are your operations; your vision, mission, and value proposition; your business pillars; and your core philosophy.
  • Don’t force the defining statements of your business essentials. Nothing is worse then working out of alignment, and there’s no time pressure on this. The clarity will come when it comes.
  • If you’re having a hard time accessing clear thoughts on what you’re essentials are, phone a friend or break away from your workspace.


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